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About Us

About the Sign Association of Canada
About Sign Experience Canada

In 2025, the Sign Association of Canada proudly introduced Sign Experience Canada, a reimagined event designed to strengthen the connections that drive our vibrant industry forward. 

This fresh, conference-style event builds upon the rich legacy of Sign Expo Canada, which, for decades, has served as the cornerstone for learning, networking, and doing business in the sign industry. 

Based on the feedback we received from our members and SEC attendees, we know that accessibility matters. To ensure that sign professionals from across the country have the opportunity to participate, Sign Experience Canada will move west in 2026, marking the next step in a planned east–west rotation for our annual conference. Much like other leading national and international associations, this approach allows us to meet our members where they are—geographically and professionally—while strengthening national participation year over year.

 

Calgary provides the ideal setting to continue building momentum following the successful Niagara Falls launch. By rotating the conference across regions, we create greater access to networking, education, and exhibitor engagement for members who may not be able to travel long distances every year. 

The 2026 conference agenda will deliver a balanced and engaging experience, including: 

  • Golf and networking experiences that encourage relationship-building in a relaxed setting 

  • Inspiring keynote breakfasts to kick off each day with insight and perspective 

  • A focused exhibit floor showcasing products, services, and innovations from our supplier members 

  • Speed networking sessions designed to create efficient, high-value connections 

  • Fun, locally inspired activities that reflect the host city and make the experience memorable 

 

Running concurrently with Sign Experience Canada, the YPN Leadership Conference will once again bring together emerging leaders from across the country—creating valuable cross-generational interaction and strengthening the future of our industry. 

Sign Experience Canada continues to evolve based on member and exhibitor feedback. Our goal remains clear: to deliver a national event that is relevant, accessible, and worth the investment—whether you attend as a sign company, supplier, exhibitor, or sponsor. 

A Rotating National Experience

The Sign Experience Canada 2026  will take place on September 16-18, 2026, in Calgary, Alberta. Future events will rotate across Canada, ensuring accessibility and engagement for our members nationwide.

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The Sign Association of Canada unites the Canadian sign industry ecosystem. With the financial support of membership and sponsorships, we provide the resources, advocacy, and events that keep our industry strong and connected. For 70 + years, the association has been a steadfast advocate for our members, fostering collaboration and supporting the growth of the industry.

A New Approach Tailored to Your Needs

Sign Experience Canada represents a modern approach to industry events, shaped by member feedback and designed to reduce the challenges of traditional trade shows.

Cost-Effective Participation

Eliminate high expenses for carpet, WiFi, freight, drayage, and elaborate booth setups.

Streamlined Engagement

Avoid the need to send large teams to manage exhibits.

Curated Networking

Enjoy a focused experience, connecting directly with the people who matter most to your business.

This reimagined event is about maximizing your impact while minimizing overhead, creating an environment where meaningful connections and business opportunities thrive.

Join us in Calgary to experience the future of the Canadian sign industry firsthand. Book your Tabletop today!

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