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Keynote Speakers

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Keynote Speaker - Terry O’Reilly

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Jump The Fence: The Power of Counterintuitive Thinking

We’re kicking off Sign Experience Canada 2025 with a keynote that will change the way you think.

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Marketing legend, bestselling author, and host of CBC’s Under the Influence, Terry O’Reilly brings his signature storytelling style to the main stage with “Jump The Fence: The Power of Counterintuitive Thinking,” a dynamic session on creative problem solving and bold strategy.

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Most marketers think within the confines of their category. But that is an artificial boundary.

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When out-of-the-box thinking is applied to strategies, marketing problems can be solved, obstacles can be blasted out of the way, and revenues can dramatically improve. All you have to do is ”jump the fence.” This talk gives the audience inspiring lessons in counterintuitive thinking, and includes:

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  • How to re-define your category and identify artificial borders.

  • Why it is critical to go against conventional wisdom.

  • How to look to other advertising categories for inspiration.

  • How to look at a marketing problem with absolute fresh eyes.

  • How and where to look for powerful strategic insights.

  • How counterintuitive thinking can overcome difficult market conditions and competitors with deeper pockets.

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This presentation is full of utterly remarkable stories of how organizations used counterintuitive thinking to achieve outstanding results. All they did was ‘jump the fence’ in their thinking.

Keynote Speaker - Fahd Alhattab

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How to Build Unstoppable Teams That Grow and Win

The six steps to building a high-performing team.

Why do some teams achieve more than the sum of their parts while others fall short? The answer lies in how team members interact—not just in individual talent. This keynote introduces the “six levels of high-performing teams,” offering managers the tools to transform exceptional individuals into a united, agile force driven to make a difference.

 

Too often, managers are promoted based on tenure, not leadership ability. This can lead to burnout, disengagement, and weakened culture. Most managers have parts of the puzzle but lack a complete framework. This session provides a practical roadmap for building strong teams through coaching, encouragement, and empowerment.

 

Great leadership doesn’t require grand gestures—it’s found in small, daily actions. Walk away with insights and actionable tools to build empowered, purpose-driven teams that thrive.

 

Audience will learn:

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  • A systemized six-step framework for creating high-performance teams.

  • Real practices that everyone can use to create psychological safety.

  • The levers of empowerment that drive teams forward.

  • The role of communication in high-performing teams.

  • Tactics for reframing mindset towards conflict in honour of innovation.

  • A fresh perspective on creating a fluid culture of leadership.

  • Why developing a sense of purpose increases meaning and outcome.

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