Wednesday, September 16 | Pre-Conference Day
 

• 8:00 AM - 4:00 PM:  Don Morgan Golf Tournament (Register here)

• 12:00 PM - 6:30 PM:  Trade Show Set-Up  (Hudson - Loft Room)

• 4:00 PM - 8:00 PM:  Registration Open    (Hudson Foyer)

• 6:00 PM - 8:00 PM:  Welcome Reception (Hudson Foyer)

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Thursday, September 17 | Day 1
 

• 7:00 AM - 4:30 PM:  Registration Open

• 7:30 AM - 8:30 AM:  Hot Breakfast

• 8:30 AM - 9:30 AM:  Opening Keynote: Warren McDonald - Room: Flat

• 9:45 AM - 10:45 AM:  Visit Trade Show - Room: Loft
   

• 11:00 AM - 12:00 PM: Morning Concurrent Sessions

Session 1A - Cross-Generational Industry Leadership - Room: Flat

Session 1B - Crossing Borders, Pushing Limits, Breaking Barriers - Room: Loft
 

• 12:15 PM - 1:15 PM:  Lunch Session: Changing Calgary - Room: Flat

Panel discussion exploring Calgary’s growth, major development projects, economic trends, and future opportunities shaping the built environment and the sign industry.​

• 1:30 PM - 2:30 PM:  Visit Trade Show - Room: Loft
   

• 2:45 PM - 3:45 PM: Afternoon Concurrent Sessions
  Session 2A: Codes, Compliance, Accessibility and Regulatory Issues - Room: Flat
  Panel session focused on government relations, compliance, accessibility standards, design considerations, permits, and regulatory issues affecting SAC members.

Session 2B: Experiential Design Panel - Room: Loft

       Perspectives on design, materials, fabrication and installation. 
 

• 3:45 PM - 4:45 PM:  Visit Trade Show - Room: Loft

• 4:00 PM – 4:30 PM: Happy Hour on the Trade Show Floor

• 6:00 PM - 7:00 PM:  BOCSI (Best of Canada's Sign Industry Awards) - Reception Foyer

• 7:00 PM - 9:00 PM:  BOCSI (Best of Canada's Sign Industry Awards) Gala - Room: Flat

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Friday, September 18 | Day 2
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• 8:00 AM - 9:30 AM:  CONNECT: Installer and Sign Company Networking - Room: Flat 2

                Targeted networking session for installers and sign companies. Separate ticketed event.

• 8:30 AM - 11:00 AM:  Knight Signs Shop Tour (YPN Program only) 

• 9:00 AM - 10:00 AM:  Hot Breakfast on Trade Show Floor

• 9:00 AM - 11:15 AM:  Visit Trade Show - Room: Loft

• 11:15 AM:  Trade Show closes

• 11:15 AM - 12:15 PM:  Closing Keynote: Todd Hirsch - Room: Flat

                                          Navigating Economic Chaos

• 12:15 PM - 12:30 PM:  Closing Remarks Room: Flat

• 6:00 PM - LATE: Friday Evening: Last Call in Calgary: The OFFICIAL SEC Conference After-Party

Celebrate the close of an incredible conference with fellow attendees, exhibitors, speakers, and your SAC Board of Directors. Enjoy a final evening of fun, music, drinks, and great company before the conference officially comes to an end! 
Venue: TBD.

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Saturday Morning, September 19 | Mimosas & Memories: The SEC Farewell Brunch
 

Wrap up an incredible week with a relaxed brunch, some strong post-party coffee (or a mimosa or two!), and one last opportunity to connect with your industry friends before heading home or off to discover Calgary over the weekend! 
Venue: TBD.

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