Lunch Panel Sessions
Thursday, October 2, 2025 | 12:15 PM - 1:15 PM
Leveraging Artificial Intelligence (AI) for Competitive Advantage
AI isn't just a buzzword - it’s a tool your sign business can use today. In this practical, tactical panel lunch session, industry experts and early adopters will share real-world applications of AI that can streamline workflows, enhance customer experiences, and improve profitability. Whether you run a small shop or a larger operation, you’ll walk away with examples you can implement right away to gain a competitive edge.
Speakers:
Carl Breau | CEO | Nummax
Marco Calabretta Duval | CEO | Pattison ID
Bill Houston | CEO & Innovator | Twilight
Moderated by Erik Houde | President | PM Signs
Friday, October 3, 2025 | 12:30 PM - 1:30 PM
The Evolution of the Sign Industry: Past, Present, Future
Join us for a special lunch panel celebrating the Sign Association of Canada's 70th anniversary. Hear from industry pioneers who started small, built lasting businesses, and have seen the sign industry transform across decades. From hand-painted beginnings to high-tech innovations, this conversation reflects on where we've been, where we are, and what's next - through a distinctly Canadian lens.
Speakers:
Elaine Wallis | Co-Founder and Designer | Signature Sign & Image
Jeff Rushton | CEO | Media Resources International
